Published by:
Karen Lobo
Like this article?
PRYPCO, Dubai's leading PropTech and the first all-digital real estate ownership platform in MENA, will feature at the Madrid and Baku Grands Prix with Oracle Red Bull Racing, one of the most successful and iconic teams in Formula 1 history, in a special collaboration powered by DAMAC Properties.
The collaboration brings together brands united by a shared focus on speed, innovation and performance. While Oracle Red Bull Racing continues to push the boundaries of what is possible on the track, PRYPCO is helping reshape access to real estate by using technology to lower traditional barriers to entry and make property ownership in Dubai more accessible to a broader audience.
PRYPCO branding will appear on the Oracle Red Bull Racing RB22 car’s halo, as well as the team principal and driver team kit, and race suits, providing the PropTech platform with global visibility across two of the most anticipated races on the Formula 1 calendar, the Madrid and Baku Grands Prix.
Speaking on the announcement, Amira Sajwani, Founder and CEO of PRYPCO, said:
“PRYPCO’s collaboration with Oracle Red Bull Racing is an exciting milestone for us as we continue to position PRYPCO as a global PropTech leader born in Dubai. Just as the sport pushes boundaries on the track, we are constantly challenging traditional models of investment and creating smarter, more accessible ways for people to participate in wealth creation. Being on the grid with Oracle Red Bull Racing puts that story in front of a global audience.”
Essa Ibrahim, Co-founder and President, PRYPCO, added:
"In motorsport, the result is decided in milliseconds. Investing has never moved at that speed. PRYPCO was built to change that. Speed and efficiency are at the core of DAMAC's partnership with Oracle Red Bull Racing, and at the core of how we build. On the track, every decision counts. In investment, it should be no different. People should reach opportunities through solutions that are simple, seamless and built for speed. From Madrid to Baku, PRYPCO carries that idea onto the RB22."
Paul Gandolfi, Chief Commercial Officer at Oracle Red Bull Racing, said:
“Formula 1 is a sport driven by innovation, precision, and the ambition to continually push the boundaries of what's possible. Bringing together Oracle Red Bull Racing, DAMAC, and PRYPCO creates a powerful collaboration founded on those same principles.
At Oracle Red Bull Racing, we seek out partners who share our commitment to excellence and a challenger mindset, making this collaboration a natural fit. We're proud to feature PRYPCO at the Madrid and Baku Grands Prix through our partnership with DAMAC.
Since joining the team as our first Real Estate Development Partner, earlier this year, DAMAC has brought a fresh perspective and exciting opportunities to our Team. We look forward to seeing how this relationship continues to evolve, connecting the worlds of real estate, innovation, and motorsport.”
Headquartered in Dubai, PRYPCO is at the forefront of transforming the investment landscape through its suite of digital solutions, including fractional ownership in real estate, real estate tokenization, gold investments, home financing solutions and other innovative products designed to make wealth creation and ownership more accessible to a wider audience.
-ENDS-
About PRYPCO
PRYPCO is MENA’s first all-digital real estate ownership platform, transforming how people access, finance, invest in and own property. Founded by Amira Sajwani, PRYPCO brings together a suite of integrated real estate and financial solutions designed to simplify every stage of the customer's journey, from home financing and investment to residency and ownership.
Its ecosystem includes PRYPCO Mint, MENA’s first real estate tokenization platform and the world’s first to partner with a government entity, the Dubai Land Department (DLD); PRYPCO Blocks, a leading fractional property investment platform; PRYPCO Mortgage, one of the UAE's fastest-growing digital home financing platform simplifying access to mortgages across the UAE; PRYPCO One, a platform empowering real estate agents; and PRYPCO Golden Visa and Will services. Through innovation, regulation and technology, PRYPCO is expanding access to wealth-building opportunities and enabling a new generation of investors and homeowners to participate in the future of real estate.
With a vision to create real estate freedom for everyone, PRYPCO is redefining how people invest, own and grow wealth through property.
ABOUT ORACLE RED BULL RACING
Since its inception, Oracle Red Bull Racing has been a major force in the FIA Formula 1 World Championship, the globe's premier motorsport category. Founded in 2005 to expand parent company Red Bull's presence in professional motor racing and to disrupt the status quo within the sport through a bold mix of passion, playfulness, ambition and achievement, Oracle Red
Bull Racing has grown to become one of F1's most successful teams. With multiple Constructors' and Drivers' world titles and more than 100 race wins to its credit, Oracle Red Bull Racing continues its pursuit of ultimate performance – as a race team, as a home of champions and as an innovator operating at the cutting edge of technology.
