Published by:
Prateek Ahuja
Like this article?
If you’ve seen a Viking burst through a living room wall or a sushi chef stop mid-slice to explain property ownership, you’ve already met Habba Habba.
It’s our latest campaign, built around a simple Arabic expression and an even simpler idea: you don’t need to own the whole property to start owning real estate.
You can start with your piece, then build from there.
One Habba. Then another.
That’s Habba Habba.
What does Habba Habba mean?
In Arabic, Habba (حبّة) means a piece, a bit, a fraction.
And that simple idea changes how you can think about owning real estate.
Traditionally, investing in Dubai real estate meant buying an entire property. That usually meant a significant upfront investment and a long-term financial commitment.
Fractional ownership gives you the option to start with a share instead.
Instead of buying the whole property, you can own a share of it. You can start with your piece and add more over time.
Habba Habba. Piece by piece.
What does Habba Habba have to do with real estate?
Fractional real estate ownership can sound complicated. The idea behind it isn’t.
Think of a property as something that can be divided into smaller shares. Instead of needing enough capital to purchase the entire property, investors can buy a share based on how much they want to invest.
That share is your Habba.
With PRYPCO Blocks, you can start investing in Dubai real estate from AED 500, own shares in real properties and earn your share of the monthly rental income.
You don’t have to start with an entire apartment or villa.
You can start small.
How fractional property ownership works in Dubai?
PRYPCO Blocks makes fractional ownership in Dubai accessible by allowing multiple investors to own shares linked to the same property.
Each property available on PRYPCO Blocks is held through its own Special Purpose Vehicle (SPV) in the Dubai International Financial Centre (DIFC). When you invest, you receive shares in that company in proportion to your investment.
Once the property is rented, rental income is distributed to investors according to their ownership share.
So, if you want to start with AED 500, you can.
If you want to invest in another property later, you can do that too.
One property. Another property. Another Habba.
It gives you the ability to build a Dubai real estate portfolio piece by piece, at your own pace.
Why start with a Habba?
The traditional route to property ownership isn’t right for everyone.
Buying an entire property can involve a large upfront commitment, along with the responsibilities that come with owning and managing it.
Fractional ownership lowers the starting point.
With PRYPCO Blocks, you can invest in Dubai real estate from AED 500 rather than purchasing an entire property yourself.
It also means you don’t necessarily have to put all the money you want to invest in real estate into a single property. You can choose different opportunities on the platform and build your portfolio over time.
Start small. Own big.
Why we created Habba Habba?
Terms such as fractional ownership, portfolio diversification and rental yield can make real estate investing sound more complicated than it needs to be.
Habba Habba brings it back to the simplest version of the idea.
You own a piece.
That’s it.
And when you want to build from there, you can add another piece.
Our Habba Habba campaign brings that idea to life through a cast of characters who each explain it in their own way, from a sushi chef to a Viking.
Different explanations. Same idea.
You don’t need the whole property to start.
You just need your Habba.
Start investing in Dubai real estate from AED 500
You don’t have to wait until you can buy an entire property to start building a real estate portfolio in Dubai.
Your starting point can be much smaller.
With PRYPCO Blocks, you can start from AED 500, own shares in Dubai properties and earn monthly rental income based on your ownership.
Start with one Habba.
Build from there.
Habba Habba.
Discover Habba Habba and start investing in Dubai real estate
Disclaimer: The products and services have been approved by PRYPCO Blocks’ Shariah Supervisory Board. PRYPCO Blocks is regulated by the DFSA. Risk Warning: Investing in real estate involves risks.
