Published by:
Ana Monteiro
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Even as the Chief Revenue Officer for one of the region’s largest Fintech companies, my experience buying a home in Dubai last year was far from straightforward. I spent weeks navigating the complexities of the transaction, trying to evaluate communities with very little reliable insight, and negotiating with a seller’s agent who openly admitted he wasn't looking out for my interests. Yet, I still had to pay him a 2% buyer’s commission anyway, simply because that is how it works.
This experience raised a critical question: In a market where dual representation is allowed, who is actually on the buyer's side? When an agent manages both sides of a transaction, their primary focus often drifts toward protecting the seller’s interests, leaving the buyer footing the bill while remaining unrepresented.
The misalignment is significant. Economists Levitt and Syverson found that when agents sell their own properties, they secure roughly 3.7% higher prices. For that, they only need to leave them on the market for 10 additional days. Yes, that's right. Not months. Days.
Now, apply that incentive gap to a first-time buyer. With mortgage transactions rising and thousands of residents joining the first-time home buyer program, the market is filling with end-users who need, but rarely get, dedicated advocacy.
At PRYPCO, we believe everyone deserves unbiased representation. That’s why we’ve taken a deliberate stand: while we represent both buyers and sellers, we maintain strict internal integrity. We never allow the same agent to represent both parties in a single transaction. True advocacy requires an agent whose interests are aligned exclusively with their specific client. This philosophy extends beyond the sale. We offer financing that compares the entire market rather than pushing one product, and we provide guidance that replaces luck with expertise.
This creates a seamless experience, but it’s just the foundation. We are building an ecosystem designed for the entire ownership journey. Buying a home is the start of decades of decisions, from maintaining and renting to refinancing and eventually selling. We are building a platform that stays with the owner through every step, ensuring you always have a partner on your side.
My own purchase ended well only because I had the industry knowledge to fight through the friction and the luck of finding one good agent. The next generation of buyers shouldn't have to rely on luck to find an advocate.
When you bought your place, who was actually on your side?
